MARRYBROWN

 HISTORY

The commercial history of franchise is said to have started in the 19th century even though many argued it was earlier than that. In 1850s a sewing company by the name of Singer granted exclusive distribution of their products to selected distributors. This was followed by other industry leaders who saw a tremendous opportunity to grow their business at a faster rate.

　

Franchise used to be labeled "the scam of the 20th century" but that didn't stop the continuous growth and popularity of the business system in the global market.

　

It took almost a century before the franchise business reached Malaysia. It was believed that Singer was one of the earliest players to infiltrate the Malaysia franchise market, followed by a few others. Sensing huge potential, the Malaysian government has stepped up their effort to promote franchise business in Malaysia.

　

In the earlier stage, many of the earlier success stories in Malaysia franchise business involved foreign companies like McDonald's, KFC, Seven Eleven and few others. This has become a catalyst for homegrown franchisors to be part of the growing franchise business system.

　

MARRYBROWN MANAGEMENT

Marrybrown management consists of operation management, area manager, franchise its business system in Malaysia. This has allowed the fast food chain to grow at a speedy rate while maintaining its service and food quality. Marrybrown is also one of the earliest local franchises which expand their business overseas. It is said that their current oversea business is more popular than the local business. 

　

Marrybrown's success was followed by a few other local players who were starting to make it big in the franchise business scene in Malaysia. Examples are Smart Reader Worldwide in the education industry, 1901 in the fast food, Sports Planet in sports and England Optical Group in the optical field.

　

In 1994 Malaysian Franchise Association was formed to support the government program to promote entrepreneurship through franchise. Training officer, restaurant manager, assistant restaurant manager, management trainee, supervisor, crew leader and team member. All these positions will help franchisor to manage their branch.

MARRYBROWN OPERATION

Marrybrown has franchise operations which allow new franchisees to learn the internal processes to deliver a consistently good product or service. This includes everything you need to know to run that particular business, from hiring employees through to marketing and sales. 

Marrybrown have designed a comprehensive training for new Marrybrown franchises. It includes practical field training in Marrybrown restaurant and classroom sessions at Marrybrown school of QSR. They will learn the essentials of restaurant operations from crew management, financial management and marketing tools. The program highlights on the proven methods and techniques that have helped Marrybrown franchise to become successful.

The franchisor will require that the business model stay the same. For example, the franchisor will require the franchisee to use the uniforms, business methods, and signs or logos particular to the business itself. The franchisee should remember that he or she is not just buying the right to sell the franchisor's product, but is buying the right to use the successful and tested business process.

                                                         Example: Marrybrown Operation.

Franchise Experience

The franchisor will make regular visits for the purpose of business reviews, market development and general business coordination. The franchisor will also provide technical and marketing support on a continuing basis by mail, fax, telephone and manual updated plus follow up training at the Marrybrown Head Office in Malaysia.

Both classroom and in-store instructions are provided by our Training team at the Head Office. Franchisee will receive restaurant training topics such as labor scheduling, equipment maintenance, personnel management, marketing and promotions, customer and employee relation, food purchasing, financial management and special techniques and procedures used to operate a business.

Customer Survey at Marrybrown

Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities. High levels of customer satisfaction (with pleasurable experiences) are strong predictors of customer retention, customer loyalty, and product repurchase.

Effective businesses focus on creating and reinforcing pleasurable experiences so that they might retain existing customers and add new customers. Properly constructed customer satisfaction surveys provide the insights that are the foundation to creating and reinforcing pleasurable customer experiences.

For example, Marrybrown makes a promotion by giving customers discounts on certain time and period. We can see that Marrybrown giving a promotion by showing customer their pamphlet, sign board and etc.

COLLECTION OF MARRYBROWN PICTURES

Missions, Goals and Values of Marry Brown

Vision 

 “To be a national restaurant company of most admired brand – through the power of our people and our culture”.

Values and Mission are simple:

• Passion for our brand
• Food Quality and Safety
• Continuous Improvement and Innovation
• Care & Respect and Personal Accountability
• Excellence in Customer Service
• High Standards in Personnel Growth and Development through Consistent Training
• Excellence through High Q.S.C.V